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Interactive contemporary art and music event will take place Spring 2021 on Ironworks Campus

BELOIT, Wisc. (March 10, 2020) – A brand new event will take place in downtown Beloit this summer: DEVIATE, an interactive cultural event featuring contemporary art and live music in an energetic, industrial environment. For one night only, in the Spring of 2021, the modern industrial Ironworks Campus in downtown Beloit will be transformed into the ultimate scene for artists and musicians to showcase their talent. A blend of art fair and party, this exciting new event will feature progressive art forms, live performance artists, bands, DJs, as well as food and beverage service for patrons. 

The goal of DEVIATE is to create a high-energy, one-of-a-kind experience in downtown Beloit that celebrates the city’s continued growth, modernism and growing art culture. The event will indulge the senses and push the limits of creativity and expression; expect to see live music and DJ’s on multiple stages, lighting landscapes, painters, photographers, dancers, sculptors, live artists and more. 


DEVIATE comes from Ryan Hickey, the mastermind behind Indianapolis-based arts and music festival, ORANJE (2002-2018). One of the largest and most prestigious events of its kind in the Midwest, ORANJE brought thousands of art and music lovers to its one-night event inside various Indianapolis vacant industrial spaces, including the former Coca-Cola bottling plant at Indy’s Bottleworks District. 

“The barriers between artists and patrons can be broken down when a little fun is injected into the equation,” said Ryan Hickey, Director of Entertainment and Programming at Geronimo Hospitality Group. “I’m excited to bring this experience to Beloit and hope everyone will embrace it.”

DEVIATE is a 21+ and over event and open to the public. Ticket prices and sales will be announced at a later date. Food vendors and cash bar will be available on-site.

Details about participating artists, music lineup and other event FAQs can be found at


About Geronimo Hospitality Group

Headquartered in Beloit, Wisconsin, Geronimo Hospitality Group owns and operates a growing collection of award-winning, upscale boutique hotels, restaurants and clubs. Committed to providing memorable guest experiences through its genuine service and original brands, Geronimo properties are distinguished as destinations of choice for locals and travelers in the cities they operate. For more information, visit:


october 15

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